Branding, Communications, and Marketing for Nonprofit Choirs

Tell the World about your Nonprofit Choir

Discover ways to market your nonprofit choir through market research, email marketing, search engine marketing, search engine optimization, and social media marketing.

Audience Segmentation, Targeting, and Positioning

Branding and Communications

Brand Guide Examples


Content Marketing

Digital Mar​keting

Email Marketing

  • The Complete Guide to Email Marketing | Benchmark. This book compares email marketing to traditional forms of promotion & marketing while explaining what the tools are, why you need them, and how you'll use them best to promote your business or organization.

Search Engine Marketi​ng (PPC or pay per click)

  • Bing ads. Bing Ads helps you reach customers with search engine marketing (SEM), also known as pay-per-click advertising (PPC).
  • Google Ad Grants. Imagine what you could do with $10,000 USD of in-kind advertising every month from AdWords, an online advertising solution from Google. You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe. It’s all possible with Google Ad Grants.

Social Media Marke​ting (SMM)

Video Mark​eting

Marketing Guides

Market Research

  • Gartner Core Research. The resources of Gartner are for research, analysis and interpretation of the business of IT.
  • GuideStar. GuideStar is the world's largest source of information on nonprofit organizations.
  • referenceUSA. Access to data on more than 20 million businesses, 222 million consumers, U.S. New Business, U.S. New Homeowners and Movers.
  • Hoovers. Select the "Build A List" tab at the top of the Hoover's database screen. This tool allows you to create lists of companies worldwide according to location, size, and industry type.
  • Houston Arts Alliance. Research to inform public policy, education, tourism and business leaders about the benefits of the arts and creative economies.
  • National Archive of Data on Arts and Culture | NADAC. Free and easy access to data on the arts and on the arts' value and impact for individuals and communities.
  • NetAdvantage. Industry surveys that contain the following information: current environment, industry profiles, industry trends, how the industry operates, and key industry ratios and statistics.
  • Nonprofit Marketing Research Made Simple, No Matter Your Budget | npENGAGE. npENGAGE is the premier nonprofit resource for trends, best practices, and need-to-know news.
  • Plunkett Research, Ltd. Industry statistics, trends and in-depth analysis of top companies; market research and trends, statistics, company profiles, associations and organizations.
  • When Conducting Market Research | Texas Commission on the Arts. This outline indicates the kinds of information, input, and feedback that can be solicited through interviews, focus groups, and surveys. A researcher should select carefully and tailor the questions to meet specific needs.

Search Engine Optimization (SEO)

SEO Books

Domain Authority

  • Lookup Tool | Discover important information about any website. Analyze technologies they use and how well they perform.
  • MOZ. Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines.

Google Updates

Keyword Selection Tools

Link Building

  • Broken Link Building Bible | MOZ. As a link building tactic, broken link building is an effective, white-hat, scalable, content-focused link building strategy that builds links through finding broken links, recreating that broken content, and helping webmasters replace broken links with your corrected link.
  • Buzzstream. Software for link building.
  • YO. Quick and effective outreach. Automated influencer outreach and content marketing with a click. Build backlinks and social shares without wasting hours.

Redirect Checking

Schema Creation

  • Schema Creator. The easiest way to create HTML with microdata.

Search Engine Ranking Factors

Search Engine Optimization Tools


Web Robots

Website Load Speed

SWOT ​Analysis

  • SWOT analysis definition | Wikipedia. A SWOT analysis (alternatively SWOT matrix) is a structured planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or in a business venture.
  • SWOT analysis of choral Music | The Australian National Choral Association (ANCA) is a national organisation with branches in all states. It has approximately 1,000 members, of which five-eighths are choirs, the other members being choral conductors and a small number of choristers. The main object of the Association is to stimulate interest and participation in choral and vocal music in Australia.
  • SWOT analysis of music | SWOT Analysis of amateur chamber Music, artist management, brass bands, chamber music performance, choral music, classical music, commmunity music, contemporary music, folk music, jazz in South Australia, music education—vocal music, music education in schools, music libraries in Australia, music performance, music publishing, music therapy, musical instrument making, new music, opera, studio music teaching in Queensland, tertiary music education.
  • SWOT analysis template | GALA Chorus